Lolly Taylor

About Lolly Taylor

Director of Marketing at HailTrace, leading growth, demand, and customer engagement.20+ years across marketing, RevOps, and customer success. Obsessed with turning insight into action.and action into revenue.

Experience

1. Marketing Director

   Hailtrace

   Aug 2025 — Present · Edmond, OK, US

   I lead marketing at HailTrace with one job: drive growth that shows up in pipeline, retention, and expansion.My role spans demand generation, brand, events, partnerships, and customer engagement—working tightly with Sales, Product, and Customer Success to turn weather intelligence into real business outcomes for contractors.What I own and execute: • Growth strategy across inbound, outbound, events, and partnerships • Pipeline creation tied directly to revenue targets • Customer engagement, adoption, and retention programs • Go-to-market strategy for new products and features • Major industry events, roadshows, and field marketing initiatives • Messaging and positioning that speaks to how contractors actually buyHow I operate: • Data over opinions • Systems over one-off campaigns • Execution over decksI focus on building marketing engines that scale—clear attribution, tight alignment with Sales, and campaigns that move customers to action, not just awareness.If it doesn’t drive usage, deals, or loyalty, it doesn’t make the roadmap.

Education

• East Central University

  Bachelor of Science, Business Education

• East Central University

  Bachelor of Education (B.Ed.) with a Business Focus, Business, Management, Marketing, and Related Support Services

Skills

• Html
• Online Advertising
• Public Speaking
• Strategic Partnerships
• SEO
• Competitive Analysis
• Strategic Planning
• Product Marketing
• Business Development
• Social Media Marketing
• New Business Development
• Product Management
• Windows
• Marketing
• Email Marketing
• Social Media
• Marketing Strategy
• Microsoft Office
• Sales
• Strategy
• E-Commerce
• Project Management