Lola Dominguez

About Lola Dominguez

I am a digitally dynamic growth marketing specialist with a passion for start-ups. I specialize in growing start-up and small businesses with creative strategy planning, influencer and affiliate marketing, paid and organic social media, email marketing, SEO, blogging, web design and more.

Experience

1. Paid Search Strategist

   Black Propeller

   Mar 2026 — Present

   Serve as the primary strategic advisor for an assigned client portfolio (5–8 accounts),positioned as a trusted business advisor and indispensable growth partner.Translate client business objectives into comprehensive growth strategies across paidsearch, social and complementary channels, with focus on customer journey, CAC, LTV, andrevenue.Maintain strong understanding of client business models, challenges, competitivelandscape, and market dynamics to proactively identify growth opportunities and expandservices.Design paid search and social strategies integrated with the broader marketing funnel, providingstrategic recommendations on channel allocation, budget optimization, and creativedirection.Effectively delegate campaign execution, optimization, and reporting to Global ResourceTeams, providing clear strategic direction and reviewing work for strategic alignment andquality.

Education

• Cornell University

  Certificate, Women's Entrepreneurship

• University of North Texas

  Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication

  2015 — 2019