Lola Geeurickx

Content Executive @Parfums de Marly

Paris, FR

As part of the Brand Content team, I oversee the production of visual content for the brand’s campaigns, ensuring alignment with its positioning and image.At the outset of each project, I define strategic and creative needs in collaboration with the department head, coordinate brand analyses and benchmarks, and contribute to briefing internal teams and external partners.I then supervise the entire production process, from selecting talents and providers to managing shoots, ensuring timelines, budgets, and creative vision are met. Finally, I oversee the validation of deliverables, ensuring they meet the brand’s highest standards.In close collaboration with the marketing and communication teams, I contribute to the development and execution of impactful visual projects that enhance Parfums de Marly’s brand presence.