Lola Duplãa
Crm Content Specialist @IKEA
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WORK HISTORY
Crm Content Specialist @IKEA
After two enriching years as a work-study student in CRM, followed by an experience as an Online Content Specialist working on IKEA.fr, I’m excited to begin a new chapter as a CRM Content Specialist with a more strategic dynamic!This new role represents an important milestone in my journey at IKEA: the opportunity to build on a strong operational background while stepping into a more strategic position with wider business impact.My first experience in CRM allowed me to develop a solid understanding of customer communication strategy, campaign management, audience targeting, and performance analysis. I then expanded this expertise in my role as Online Content Specialist, where I contributed to the optimization of website content, customer journeys, and campaign visibility on IKEA.fr. This cross-functional experience gave me a broader vision of the customer experience across channels and strengthened my ability to connect content, performance, and business objectives.Moving into this role feels like a natural next step: bringing together my CRM foundations and my digital content experience to support a more holistic and strategic customer communication approach.I’m proud to continue growing within IKEA, taking on new challenges, and leveraging the knowledge built across CRM and online content to create even more relevant and engaging customer experiences.
EDUCATION
Universidad Pontificia Comillas
Licence, Business
Lycée Jean Monnet
Baccalauréat, Sciences et Technologies du Management et de la Gestion, Spécialité Marketing
ISEG
Bachelor's degree, Marketing & Communication
INSEEC Grande Ecole
Master's degree, Marketing & management in a new area
ABOUT LOLA DUPLÃA
Following my work-study experience at IKEA, I was fortunate to secure my first permanent position as an Online Content Specialist for the French market. This opportunity has allowed me to enhance my e-commerce approach, coordinate our marketing activations on the brand\'s website, and collaborate with colleagues across the globe. I’m excited to see what the future holds!I completed a Master\'s degree at INSEEC Grande École in Paris, specializing in \"Marketing & Management in a New Era.\" This full English course, combined with a work-study format, allowed me to deeply explore the intricacies of marketing, communication, and management. As a Content Specialist (CRM) apprentice within the Marketing team at IKEA’s French headquarters, I was actively involved in driving impactful customer relations strategies. During my third year, I participated in an enriching exchange program at ICADE Pontificia Comillas University in Madrid. This experience, despite the challenges of the COVID-19 crisis, greatly shaped me both professionally and personally. I also worked for more than a year at Teleperformance Portugal in Lisbon, an experience that broadened my international outlook and deeply influenced my personal and professional growth.🦋 I have a passion for spontaneous travel, interior decoration, photography, and embracing life’s adventures.
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