Lola Abrera
Copywriter @RWS
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WORK HISTORY
Copywriter @RWS
London, GB
EDUCATION
University of Asia and the Pacific
Master's degree, Humanities/Humanistic Studies
University of Asia and the Pacific
Bachelor of Arts - BA, Humanities
University of Asia and the Pacific
Master of Arts - MA, Humanities with a Specialization in Literature
Freie Universität Berlin
Master of Arts - MA, Visual and Media Anthropology
Ateneo Professional Schools
Certificate in Social Entrepreneurship
ABOUT LOLA ABRERA
I’m a creative and editorial consultant who helps brands and platforms tell their stories with clarity, impact, and purpose.My background spans publishing, content strategy, event production, and social media. I’ve worked as a Digital Content Lead, Managing Editor, and Social Media Manager, building editorial systems, shaping brand voice, and launching new platforms from the ground up.Through agencies like RWS Media and KPUNKT, I’ve created content for global brands in tech, health, and finance, including Philips Healthcare and Sony Music. In addition, I worked directly with Allianz as the Digital Content Lead for Vivy, overseeing content strategy and execution.Whether it’s a brand campaign, a scroll-stopping post, or a dream project waiting to get off the ground, I care about voice, intention, and emotional connection.Services: content strategy, copy and scriptwriting, editorial production, project management, strategic partnerships, brand messaging, social media. Berlin-based. Native English speaker. Working toward B2 German. Remote-friendly.Portfolio:
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