Lola Scheibling

Marketing, Communication and Events Manager @Hermès

Ville de Paris, FR

Métaphores (Home division of Hermès)\\\\n-Participate in the definition of the global brand strategic fundamentals and development of the new brand platform - including brand proposition, manifesto, reason to be, positioning, personas.\\\\n-Own and deliver the annual strategic brand activation goals and support development of the communication plan.\\\\n-Talent scouting to develop global corporate partnerships with brands, artists, galleries, and public institutions.\\\\n-Work closely with the Artistic Director to create brand content: from creative brief to project delivery.\\\\n-Ideate and execute all brand events including Patrimonial Exhibitions, dinners, cocktails, product launches, in-store events, image events and press days (US and EMEA), ensuring that the highest standards are respected.\\\\n-Animate a network of external partners worldwide (agents, distributors, clients) and develop communication and sales tools for each market.\\\\n-Serve as an Ambassador and deliver brand presentations for the Hermès group.\\\\n-Contribute to the CSR committee and communicate internally and externally on successful key indicators.\\\\n-Budget management for marketing, PR, digital, events, and related expenses. Annual budget for T&E.\\\\n-Team work, cross-functional coordination and management of interns.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Lycée Faidherbe

Classes préparatoires aux grandes écoles (CPGE), Economics

NEOMA Business School

5-year Master's degree, Master Grande Ecole in Management & Luxury Marketing

Politecnico di Milano

5-year Master's degree , Master in International Business and Social Innovation