Lokesh

About Lokesh

I am a Digital Marketing Manager with hands-on experience in driving growth through data-driven digital strategies, performance marketing, and sales alignment. I manage end-to-end digital marketing initiatives including campaign planning, execution, optimization, and reporting, with a strong focus on lead generation, brand visibility, and ROI.Currently, I work closely with sales and marketing teams across South India, ensuring digital strategies are aligned with regional business goals. I also handle marketing budget planning and optimization, ensuring efficient utilization of spend across platforms.My professional background includes strong exposure to the financial services domain, having worked with globally recognized organizations such as Thomson Reuters and Deloitte.At Thomson Reuters, I worked as a Content Analyst, handling financial data updates, market research, company profiling, and reporting related to stocks and corporate market information, ensuring high standards of accuracy and compliance.At Deloitte, I gained foundational exposure to professional consulting environments, supporting internal processes, documentation, and structured workflows.This combination of digital marketing expertise and finance-domain experience allows me to approach marketing with a strong analytical mindset, data accuracy, and business-driven decision-making.

Experience

1. Digital Marketing Manager

   Insurewinsure.Com - Insurein Insurance Web Aggregator

   Jun 2024 — Present

   Currently working as a Digital Marketing Manager at InsureWinSure, leading end-to-end digital marketing initiatives to drive brand visibility, lead generation, and business growth. I manage and optimize multiple digital marketing tools and platforms, ensuring effective campaign execution and performance tracking.I handle sales and marketing operations across South India, working closely with teams to align digital strategies with on-ground business objectives. My role also includes budget planning and management, ensuring optimal utilization of marketing spend while maximizing ROI.With a balanced focus on strategy, execution, and analytics, I contribute to strengthening market presence, improving customer acquisition, and supporting sustainable business growth.Key Responsibilities:Managed end-to-end digital marketing operations, including paid ads, social media, SEO, lead generation, and performance tracking.Handled sales and marketing operations across South India, coordinating with regional teams to drive business outcomes.Planned, executed, and optimized digital campaigns aligned with company goals.Managed marketing budgets, monitored spends, and ensured optimal ROI across platforms.Analyzed campaign performance and prepared reports and insights for management review.Worked closely with internal stakeholders to align marketing strategy with sales objectives.Oversaw brand positioning and online presence across digital channels.Implemented process improvements to enhance lead quality and conversion rates.

Education

• S Cadambi vidya kendra

  2nd PUC, Business/Commerce, General

• Indira Gandhi National Open University (IGNOU)

  Master's degree, Marketing/Marketing Management

  2016 — 2018

• SJRC Arts, Science and Commerce College, Race Course Rd, Bangalore-09

  Bachelor's degree, Accounting and Business/Management

  2012 — 2015