Lokesh Dutta
Zonal Service Marketing Manager at Maruti Suzuki || MBA-Marketing, NMIMS \'23 || B. Tech Civil, Amity \'19 | Bridging Engineering Precision with Marketing Innovation 🚀
- Role
- Zonal Service Marketing Manager at Maruti Suzuki India Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Lokesh Dutta
I lead Service Marketing for a zone at Maruti Suzuki, which mostly means figuring out how…
Experience
Zonal Service Marketing Manager
May 2023 — Present · Delhi, IN
Developed and executed regional service marketing strategies to drive customer satisfaction and service revenue.Led local campaigns to promote Maruti Suzuki’s service offerings and increase brand awareness.Managed customer relationships and promoted loyalty programs to enhance customer retention.Planned and ran service campaigns, including seasonal offers and discounts, to drive footfall to service centers.Conducted market research to understand customer needs and identify opportunities for improvement.Collaborated with dealers and service centers to execute marketing activities and maintain service standards.Organized local events and service camps to engage customers and increase service bookings.Used digital marketing to promote services and engage customers online.Trained dealership service teams on marketing initiatives and service offers.Monitored and reported on the performance of regional marketing campaigns and strategies.Managed the marketing budget for the zone, ensuring effective resource allocation.Collected and analyzed customer feedback to improve service quality and customer experience.Worked with cross-functional teams to align service marketing with company goals.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Bangalore
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
Amity University
Bachelor of Technology, Civil Engineering
2015 — 2019
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