Loic Perusset
Marketing Manager Samsung Wallet @Samsung Electronics
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WORK HISTORY
Marketing Manager Samsung Wallet @Samsung Electronics
London, GB
Responsible for leading the marketing strategy for Samsung’s connected services (digital payments, insurance and connected devices)- Driving registered user growth for Samsung Pay/Wallet- Leading partnership marketing strategy for Samsung Wallet - Manage onboarding and launch of new strategic partners including Monzo, Odeon and Barclays- Create and drive impactful co-branded marketing campaigns- Launch strategic POS activity across network of retailers- Management of paid media budget- Lead reciprocal marketing strategy between Samsung and partners - Driving MAU and RU growth for Samsung Wallet- Business development to source new revenue driving partners- Lead on partnership startegy for Samsung Pay, Samsung Wallet and Samsung Care+
EDUCATION
The Manchester Metropolitan University
Marketing Management, Marketing/Marketing Management, General
SKILLS
ABOUT LOIC PERUSSET
I’m a commercially driven marketing professional with over a decade of experience delivering impactful, multi-channel campaigns for globally recognised consumer brands. With a passion for innovation and strategic execution, I’ve led high-performing initiatives across mobile services, Fintech, fashion, and health & wellness, combining brand and performance marketing to drive customer acquisition, retention, and revenue growth. From launching Samsung Wallet partnerships with top-tier banks to growing ASOS’s partner revenue across Europe, I specialise in aligning marketing activity to business objectives through data-led, creatively rich campaigns. I’ve managed large-scale budgets, mentored high-potential teams, and built lasting partnerships that fuel sustainable growth across digital, retail, and experiential channels
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