Lohith G
Account Manager @M+C Saatchi Performance
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WORK HISTORY
Account Manager @M+C Saatchi Performance
Bengaluru, IN
EDUCATION
Jain (Deemed-to-be University)
PUC
Sri Sairam College of Engineering
BE - Bachelor of Engineering, Mechanical Engineering
ABOUT LOHITH G
As a Account manager responsible for creating and implementing effective digital media plans to achieve marketing objectives, This involves strategic thinking, data analysis, and staying abreast of digital trends to optimize the online presence of a brand or product.*Key Aspects* 1. Media Planning- Objective Setting: Define campaign goals, whether it\'s brand awareness, lead generation, sales, or other specific objectives- Target Audience: Identify and understand the target audience to tailor media plans accordingly.2. Channel Selection- Digital Platforms: Choose the most suitable digital channels, such as social media, search engines, display advertising, email marketing, and more- Media Mix: Determine the allocation of budget across different channels based on their effectiveness for reaching the target audience.3. Budgeting:Financial Planning: Develop budgets for digital advertising campaigns, ensuring optimal allocation of resources for maximum impact.4. Data Analysis:Performance Metrics: Monitor and analyze key performance indicators (KPIs) to assess the success of campaigns.5. Optimization: Use data insights to refine strategies and optimize campaigns for better results.6. Ad Creatives and Messaging:Content Strategy: Collaborate with creative teams to develop compelling ad creatives and messaging aligned with campaign objectives.7. Trends and Innovations:Stay Informed: Keep up with industry trends, emerging technologies, and changes in consumer behavior to adapt strategies accordingly.8. Client Communication- Reporting: Provide regular reports to clients or internal stakeholders detailing campaign performance and insights- Recommendations: Offer recommendations for improvements based on campaign data and market trends.9. Compliance and Regulations:Adherence: Ensure that all campaigns comply with relevant laws, regulations, and industry standards.10. Team Collaboration: Work closely with other teams such as marketing, sales, and creative to align efforts and achieve common goals.11. Testing and Experimentation:A/B Testing: Implement testing strategies to assess the effectiveness of different elements within campaigns and refine strategies accordingly.12. Technology Utilization:Ad Tech: Use various advertising technologies and tools to streamline processes and enhance campaign performance.
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