Logan Robins

About Logan Robins

Digital revenue and growth leader specializing in building and scaling modern advertising solutions across owned media and agency-style services.As Senior Manager of Digital Sales Strategy at the Pittsburgh Post-Gazette, I lead PGH Digital—our in-house, Google Partner–certified digital marketing agency—overseeing strategy, execution, and a team focused on delivering high-performing, multi-platform advertising solutions. My role spans owned & operated media and extended digital channels, including programmatic, streaming/CTV, paid search, paid social, email, audio, and custom sponsorships.My focus is twofold: driving revenue by monetizing Post-Gazette content and assets, and empowering teams with the tools, training, and strategic framework needed to exceed client expectations in a rapidly evolving digital landscape. I collaborate closely with sales, editorial, product, and marketing to translate business goals into scalable, data-driven marketing programs.I’m particularly passionate about digital transformation, monetization strategy, and building performance-focused advertising solutions that deliver measurable results for both brands and media organizations.

Experience

1. Senior Manager, Digital Sales Strategy

   Pittsburgh Post-Gazette

   Jun 2024 — Present · Pittsburgh, PA, US

   Lead digital revenue strategy across Post-Gazette.com and PGH Digital, overseeing owned & operated media, programmatic, paid media, and sponsored content• Build and scale PGH Digital, the organization’s in-house digital marketing agency, managing strategy, execution, pricing models, vendor partnerships, and a team of campaign managers• Oversee a multi-million-dollar digital revenue portfolio, including display, paid search, paid social, streaming TV, native, newsletters, podcasts, and custom sponsorships• Develop and execute full-funnel digital campaigns across a wide array of tactics such as Streaming TV, targeted display, streaming radio, email marketing, paid social, paid search, and retargeting• Spearhead monetization strategies for Post-Gazette editorial content, including podcast presenting sponsorships and mid-roll audio placements• Partner cross-functionally with Editorial, Sales, Finance, Product, and Marketing to design scalable advertiser solutions and new revenue programs• Coach and train sales teams on digital platforms, campaign strategy, and best practices; join high-value client meetings to support close rates and retention• Manage and mentor campaign managers, establishing performance benchmarks, optimization standards, reporting workflows, and attribution practices• Serve as primary stakeholder for vendor and platform relationships, negotiating pricing, performance expectations, and contracts

Education

• Radford University

  Bachelor of Science (BS), Public Relations, Advertising, and Applied Communication - Marketing Minor

  2012 — 2015

Skills

• Advertising
• Microsoft Office
• Sales
• Management
• Public Relations
• Public Speaking
• Social Media
• Sports Marketing
• Time Management
• Leadership
• Adobe Design Programs
• Adobe Creative Suite
• Customer Service
• Marketing Research
• Event Planning
• Marketing
• Marketing Communications
• Facebook