Logan Riley

About Logan Riley

My professional career began managing Digital Marketing for small businesses. This experience led me to my first media buying position, where I was able to sharpen my advertising skills, learn the psychology behind users on social and use innovative thinking to drive actual results. I am a Creative Lead for Paid Social, working with various social networks, creators and 3rd party platforms to drive incremental product growth.Throughout my career, I have been able to hone my creative thinking skills, leverage data to reach high-quality consumers, and be on the forefront of utilizing AI. I\'ve helped grow multiple products on social media by making data-driven decisions and exceeding revenue and media margin goals.Outside of work, I enjoy spending time with family and my two dogs, binging new shows, and being a (low-key) foodie. I love doing anything that allows me to be creative, and I love to travel. Some of my favorite life accomplishments include being featured on The Ellen Show, winning a Busta Rhymes rapping contest, and completing the Disney College Program as a character performer.Gallop Top Strengths: Positivity | Input | Achiever | Intellection | Responsibility

Experience

1. Creative Lead - Paid Social

   Fluent, Inc

   Feb 2022 — Present · New York, NY, US

   Fluent empowers brands to acquire and retain customers across the entire omnichannel marketing experience. Our owned and operated digital media portfolio is designed to help consumers discover relevant offers from the world\'s leading brands. We capture first-party insights and leverage our proprietary data science and technology to match consumers with the right offers based on their needs. Partners can easily scale their customer acquisition strategy with targeted campaigns guaranteed to convert with our performance model pricing.I successfully apply paid social strategy to U.S. and International markets and manage within social channels (i.e. FB, IG, TikTok, Snapchat, Pinterest, etc.), facilitate cross-team creative brainstorms, processes and strategy.Manage annual budgets of $30M+Oversee organic and paid media strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging).Plan, execute, evaluate and refine social media advertising campaigns.Work with creative team to design ad creative.Identify new opportunities and strategically review new channels or 3rd party vendors for continued diversification.Keep up with trending social media updates. Support ongoing creative and landing page experimentation and testing.Report on ad performance.Manage social media content curator and moderator intern. Help develop team members, mentor and educate on the latest social advancements.Strategize organic social posts in order to increase brand recall for advertising and drive organic revenue.Create own ads using Canva.com, Canva expert.Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media properties.Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid social campaigns and initiatives.

Education

• The Ohio State University

  Bachelor of Arts (BA), Strategic Communications

  2011 — 2014