Logan Crable
Creative Director at Poncho Outdoors
- Role
- Creative Director at Poncho
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Logan Crable
Creative mammal based in Austin, Texas
Experience
Creative Director
Feb 2024 — Present · Austin, TX, US
I’m responsible for making sure Poncho’s marketing matches the quality of our shirts. As Creative Director, I lead brand and marketing strategy across our channels - from ads and content to product launches and direct mail. Shaping everything from emails and lifecycle flows to social, video, web, and beyond. My job is to make sure everything we put in front of a customer looks good, feels intentional, and tells a clear story about who we are. No crap.
Education
Savannah College of Art and Design
Bachelor's degree, Advertising and Photography
Skills
- Indesign
- Search Engine Optimization (SEO)
- Leadership
- Illustrator
- Capture One
- Creative Direction
- Social Media
- Art Direction
- Photos
- Image Editing
- Photography
- Online Marketplace
- Studio Lighting
- Portrait Photography
- Digital Marketing
- Photoshop
- Editorial
- Commercial Photography
- Lightroom
- Video
- Graphic Design
- Fashion Photography
- Image Manipulation
- Content Management
- Social Media Marketing
- Photojournalism
- Digital Photography
- Editorial Photography
- Fine Art Photography
- Entrepreneurship
- Advertising
- Magazines
- Adobe Creative Suite
- Market Research
- Management
- Portraits
- Marketing
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