Logan B.

Director of Sales & Marketing @Peachtree Group, Hospitality Management

Lexington, KY, US

As Director of Sales & Marketing at SpringHill Suites Lexington Fritz Farm, I have the privilege of leading sales strategy for a dynamic, centrally located hotel in one of Lexington’s premier retail and dining destinations, Fritz Farm. I’ve helped launch our hotel from the ground up, build a robust business base, and exceed revenue goals within our first year of operation. Every day, I focus on driving growth through strategic planning, client engagement, and creating memorable guest experiences.Hospitality is more than metrics—it’s about people. My leadership style is rooted in empowerment, collaboration, and a belief that when you support your team, the results will follow. I strive to lead with intention, celebrate the wins (big and small), and build a culture where excellence and gratitude go hand in hand.Equally important to me is the role we play in our community. I’m passionate about forming strong partnerships with local businesses, participating in regional events, and proudly showcasing the best of the Bluegrass region to our guests. Whether I’m helping plan a visit, connecting visitors to local experiences, or simply being a resource to fellow hospitality professionals, I’m committed to uplifting both our brand and the place we call home.For me, hospitality is about creating connections with clients, with teams, and with the community. That’s the legacy I’m building, one relationship at a time.

University of Kentucky

Bachelor's Degree