Loganathan R G

About Loganathan R G

Detail-oriented, accomplished Sales Manager with 19 years of extensive experience…

Experience

1. Sales Manager

   Reliance Retail

   Feb 2023 — Present · Chennai, IN

   Brand Launch and Expansion: Successfully launched the INDEPENDENCE Brand in South India, appointing 200 Direct Distributors within a span of 5 months, resulting in a monthly business turnover of 14 crores.• Regional Sales Performance Analysis: Responsible for implementing analytics and reporting mechanisms to monitor and evaluate regional sales performance, identifying areas for improvement and optimization.• Regional Sales Meetings and Conferences: Planning and organizing regional sales meetings and conferences, facilitating effective communication, knowledge sharing, and team building.• Regional Leadership: Directly managing sales operations across 5 states in South India, overseeing the strategic direction and performance of the STABLES Division.• Team Management: Leading and supervising a team consisting of 4 Area Sales Managers (ASMs) and 30 Area Sales Executives (ASEs) and coordinating the activities of 475 frontline sales personnel.• Distribution Network Enhancement: Appointing Direct Distributors strategically in FLP towns, successfully expanding reach to outlets within 7 months.• Market Analysis and Expansion: Analyzing category-wise market data to identify opportunities for expanding distribution networks and increasing revenue.• Marketing Strategy: Planning and executing marketing activities, including launch meetings, across South India to enhance brand visibility and market presence.• Cross-functional Collaboration: Collaborating with other departments such as marketing, logistics and finance to ensure seamless coordination and alignment of sales strategies with overall business goals.

Education

• National Institute of Business Management

  Master of Business Administration (MBA)

  2013 — 2014

• Madurai Kamaraj University

  Bachelor's degree

  2000 — 2003

Skills

• Direct Sales
• Key Account Management
• Retail
• Corporate Branding
• Team Leadership
• Fmcg
• Sales Recruitment
• Team Management