Logan Soraci

About Logan Soraci

I’ve built my career at the intersection of food, brand, and innovation; guided by the belief that when you start with real product truth and execute with discipline, you can build brands that scale and create lasting enterprise value.It all started working on a college friend\'s family farm in rural Nebraska. That experience instilled a deep respect for food systems, supply chains, and the respect & responsibility that comes with feeding people. It also grounded my approach to leadership: practical, grounded, resilient, and focused on results.I began my CPG career at Thanasi Foods, helping build BIGS Seeds® and Duke’s Meats® through grassroots brand building, scrappy commercialization, and strategic distribution expansion. Following the acquisition by Conagra Brands, I stayed through integration and went on to manage and innovate across legacy brands including Chef Boyardee®, Libby’s®, Wolf Chili®, Duncan Hines®, and a frozen seafood portfolio — leading rebrands, long-term innovation strategy, and commercialization initiatives generating nearly $10M in incremental net sales.In 2021, I joined egglife® foods at a pivotal inflection point, just as its first production line was commissioned. Over the past five years, I’ve led product and platform innovation in a highly technical, IP-protected manufacturing environment to leverage the power of eggs to disrupt traditionally flour-based categories.During that time, I’ve:• Launched three new platforms and multiple line extensions• Built and executed multi-year innovation roadmaps• Led cross-functional commercialization spanning R&D, engineering, operations, finance, and sales• Navigated refrigerated supply chains and short shelf-life constraints• Helped scale the business to nearly $50MM in annual retail revenueOperating in lean, high-growth environments has expanded my scope beyond brand leadership into P&L ownership, capital planning, operational strategy, formula development, process engineering, packaging development, sales strategy and strategic prioritization; balancing bold innovation with operational reality.I thrive where product, brand, and operational complexity intersect - and where disciplined commercialization can create disproportionate impact.

Experience

1. Director of Innovation

   Egglife Foods, Inc

   May 2024 — Present

   Lead enterprise-wide innovation strategy and execution for egglife®, overseeing platform expansion, commercialization, and long-term growth architecture as a member of the Senior Leadership Team.•Own the company’s multi-year innovation strategy and pipeline, aligning consumer insight, operational capability, and capital allocation to drive scalable growth.•Lead and develop the innovation team, establishing efficient stage-gate processes and cross-functional execution across R&D, engineering, operations, finance, and sales.•Direct end-to-end commercialization across both internal IP-protected manufacturing and external production partners, ensuring technical feasibility, margin integrity, and speed to market.•Oversee capital planning and investment prioritization for innovation initiatives, balancing risk, return, and operational capacity.•Serve as innovation lead in quarterly Board of Directors meetings, presenting pipeline strategy, financial performance, and capital alignment recommendations.

Education

• University of Colorado Boulder

  Bachelor of Science (BS), Communication, General

  2006 — 2010

• University of Colorado Colorado Springs

  Business Administration and Management, General

  2005 — 2006

Skills

• Consumer Products
• Marketing Strategy
• Film Production
• Social Media
• Product Marketing
• Social Networking
• Brand Awareness
• Farmers
• Brand Architecture
• Marketing Communications
• Marketing
• Advertising
• Sponsorship Relations
• Tour Management
• Sales
• Sponsorship Activation
• Trade Show Production
• Retail
• Tour Operators
• Snowboarding
• Sponsorship
• Management
• Social Media Marketing
• Sponsorship Marketing
• Events Coordination
• Trade Show Representation
• Trade Show Exhibitor
• Event Planning
• Wakeboarding
• Trade Show Strategy
• Account Management
• Online Marketing
• Building Relationships
• Trade Shows