Logan Mitchell
Brand Activation Manager @Salt XC
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WORK HISTORY
Brand Activation Manager @Salt XC
Halifax, NS, CA
Excited to announce my role as Bud Light Brand Activation Manager with Labatt and Salt XC, in partnership with NFL Canada.In this position, I work alongside a dedicated team to bring Bud Light to life on campus and across social media by:Content Creation & Growth – Posting monthly content on social media to engage fans and grow the brand’s presence.Campus & Event Representation – Acting as Bud Light’s representative at Dalhousie University and help with events around Halifax.Experiential Marketing – Delivering social media coverage and on-site activations to create fun, memorable experiences for students and fans.NFL Canada Partnership – Supporting activations and digital campaigns that connect Bud Light with football culture and passionate NFL fans across Canada.This role is all about creativity, collaboration, and community, finding ways to merge sport, music, and social life with Bud Light’s energetic brand identity.Excited to continue building experiences that make Bud Light part of unforgettable moments.
ABOUT LOGAN MITCHELL
Student at Dalhousie University Double Majoring in Business Management and Science | Co-Owner of Sprinkler Brothers Irrigation | Jr Hockey Player
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