Logan Kreider
Digital Marketing Strategist @Banyan Communications
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WORK HISTORY
Digital Marketing Strategist @Banyan Communications
Atlanta, GA, US
Coordinated digital ads (Meta, Google, LinkedIn, and Pinterest) across 20+ national and regional campaigns—achieving up to 4,319% more clicks, 97% lower CPC, and 2,512% higher CTR compared to industry benchmarks- Led social media strategy and content development for national health campaigns, including NINDS and HRSA, earning client praise for ease of implementation and strategic value—helping generate 28M+ impressions and 127K+ link clicks through coordinated social, radio, and billboard outreach- Reported and analyzed performance data from 50+ campaigns to generate insights to act-on, optimize future ads, and inform budgets and forecasting- Strengthened agency capabilities by leading Banyan’s first Social Media Summit, developing digital tools and templates used company-wide, and replacing external subcontractors by demonstrating in-house expertise in paid media strategy and execution
EDUCATION
South Lakes High School
High School
Virginia Tech
Bachelor’s Degree, Public Relations
SKILLS
ABOUT LOGAN KREIDER
A strategic marketing leader with over 10 years of experience driving high-performance campaigns for public health, nonprofits, and startups. I have a proven track record of leading comprehensive marketing initiatives through effective omnichannel strategies. My expertise lies in full-funnel digital strategy—from organically growing audiences to executing data-driven social, email, and paid media campaigns that deliver measurable impact.I\'m passionate about leading collaborative, high-performing teams that deliver impactful, audience-first marketing campaigns. I take pride in fostering a culture of creativity and accountability—bringing together strategists, creatives, and analysts to launch memorable digital experiences that drive measurable results and deepen engagement and trust with diverse communities.Outside of work, you’ll usually find me playing pickup sports, exploring local trails, catching a comedy show, or discovering new restaurants around town.
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