Logan Lawrence
Key Account Manager @Outokumpu
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WORK HISTORY
Key Account Manager @Outokumpu
Sheffield, GB
Manage a portfolio of strategic accounts across industrial sectors, ensuring strong customer relationships and long-term commercial success.• Develop and implement detailed account plans aligned with company strategy and client objectives.• Lead negotiations, pricing strategies, and contract management to drive revenue and margin growth.• Actively promote Outokumpu’s low-carbon stainless steel products as part of a sustainable sourcing strategy.• Collaborate with supply chain, technical, and production teams to deliver high service levels and operational efficiency.• Support customers in achieving their sustainability targets by delivering circular and environmentally responsible material solutions.• Monitor market trends and competitor activity to inform strategy and maintain competitive advantage.
EDUCATION
Eden College
Small Business Administration/Management
Boston City Campus
Management Diploma, Sports and Exercise
ABOUT LOGAN LAWRENCE
A career built over 18 years in the steel, metals and engineering sectors has created a deep appreciation for what truly drives success in this industry: trust, consistency and strong relationships. Materials, machines and processes matter, but the people behind them matter even more. Supporting those people, understanding their challenges and helping them deliver results has been the foundation of every role held so far.Beginning in technical draughting and CNC programming offered an early advantage. Working hands-on with laser cutting machines, nesting software and detailed drawings created a practical understanding that still shapes commercial thinking today. Instead of approaching sales as transactions, the focus naturally shifted toward solving problems for engineers, buyers and operations teams. Technical accuracy, honesty and clear communication became the starting point for every conversation.Progression into technical sales, internal account management, senior external sales and eventually BDM and Key Account roles opened the door to working with a wide range of customers across engineering, fabrication, OEM manufacturing, mining and industrial environments. Communicating confidently with everyone from procurement teams to directors became second nature, supported by a strong grasp of both technical detail and commercial priorities.Performance has always been driven by service. Consistently ranking as a top sales performer, managing major accounts and securing high-value projects came from maintaining strong relationships and a dependable work ethic. At different stages, responsibility included handling a portfolio representing a third of total company turnover and onboarding four of the company’s top ten customers, including two of the top three. These results meant a great deal, not just as achievements, but as proof that trust and consistency lead to long-term success.Today’s motivation is shaped by a commitment to delivering real value for engineering and manufacturing clients. That means supporting more reliable supply chains, improving communication, guiding customers through technical decisions and helping them navigate a fast-changing materials environment. Integrity, teamwork and continuous improvement remain central to how every opportunity is approached.Always open to connecting with people across the industry, sharing knowledge and exploring how strong partnerships can support better outcomes for customers and the teams that serve them.
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