Lauren Odderstol

About Lauren Odderstol

Great brands are built on the stories people remember. These narratives require deep empathy, creative vision, and strategic direction to bring them to life.As a creative leader, my special skill is elevating this brand storytelling through cinematic, editorial, and audio production. Over the past decade, I’ve helped organizations translate complex ideas into narrative-driven content (documentary-style videos, podcasts, social, blogs, and more) that clearly communicates the brand and deepens audience connection.My strength lies at the intersection of big-picture thinking and illustrative details, shaping brand content ecosystems that are as intentional as they are impactful. Colleagues know me as a rare blend of creative visionary and strategic thinker. I\'m equally comfortable setting the vision, leading the production, and aligning teams around ambitious ideas. In my free time, you\'ll find me exploring the city, tickling ivories, or indulging in personal creative projects (screenplays, podcasts, photo edits, and so on).

Experience

1. Global Content Strategist

   Kuehne+Nagel

   Jan 2025 — Present · New York, NY, US

   Manage content and creative for a broad portfolio targeting major global automotive and consumer companies, including retail, FMCG, luxury, and more. Develop B2B content and campaigns to strategically promote logistics services for target industries. Serve as a strategist on an in-house agency team (Centre of Excellence) supporting employees. Craft creative content strategies and concepts for events, email, web, social media, video, events, podcasts, and more.

Education

• University of Mary Washington

  Bachelor of Science, Business Administration

  2005 — 2009

Skills

• Video Editing
• Social Networking
• Management
• Customer Service
• Microsoft Office
• Microsoft Excel
• Camera
• Advertising
• Mac/Pc
• Spanish
• Html
• Digital Photography
• Writing
• Pagemaker
• Search Engine Optimization (SEO)
• Outlook
• Administration
• Adobe Premiere Pro
• Blogging
• Lightroom
• Marketing
• Microsoft Word
• Videography
• Canva
• Editing
• Communication
• Photoshop
• Portrait Photography
• Facebook
• Search Engine Optimization
• Adobe Photoshop
• Social Media
• Microsoft Powerpoint
• Graphic Design
• Newsletters
• Event Planning