Siva Chandra Lochan Kallur

About Siva Chandra Lochan Kallur

Data Science / Analytics professional with 15+ years of diverse experience across functions and industries (8+ years of experience in Marketing & Sales Operations and Digital Strategy, 10+ years of experience in business analysis and solution development and 7+ years of people management).Currently working with Kite Pharma, as strategic analytics partner to US Omni-Channel Marketing team ensuring high quality analytical expertise and delivery.Worked as Sr Omni-Channel Analytics Manager at Bayer leading analytics-driven insights for Grocery + Target business within Bayer consumer health portfolio in North America contributing to over $10M in incremental revenue.Worked as an Analytics Engagement Manager with $2Mn+ P&L responsibility, handling multiple engagements for large scale retailer, technology partner and growing Pharma-Tech clients in Digital Marketing, Data Engineering functions primarily focusing on customer segmentation, targeted marketing strategies using advanced analytical models.Worked as Insights & Sales Operations Manager at Molecular Devices (a Danaher OpCo) handling Asia Pacific and European markets. Extensive experience in end-to-end sales operations, funnel management, demand forecasting and sales analytics.Key Skills- Project Management handling multiple engagements across multiple workstreams/teams- craft data driven business insights, story boarding - creating value impact using advanced analytics- multi-touch attribution & market mix modelling- marketing campaigns performance evaluation- customer segmentation & category performance analysis- Go-to-Market strategy analysis- sales compensation plan design, quota management- financial planning, gap analysis

Experience

1. Senior Manager, Analytical Data Solutions - Marketing Sciences

   Kite Pharma

   Apr 2024 — Present · Austin, TX, US

   Own analytical data solutions (Marketing Sciences) for Omni-Channel marketing implementation in North America, leading a team of data engineers and business intelligence engineers.• Built a centralized marketing data hub integrating multiple vendors and agency partners, enabling advanced analytics and delivering $2M+ in annual savings.• Designed customer journey orchestration and next-best-action models; developed Customer 360 data products supporting Marketing Mix Modeling and Multi-Touch Attribution (MTA) analytics.• Led marketing operations, driving measurement of marketing campaign effectiveness and establishing performance frameworks for Omni-Channel, HCP, and patient marketing. Developed and deployed automated dashboards to support weekly, monthly, and quarterly business reviews, enabling data-driven decision-making.

Education

• UMN Carlson School of Management

  Master's degree, Business Analytics

  2018 — 2019

• Osmania University

  Bachelor of Engineering (B.E.), Information Technology

  2004 — 2008

• University of Delhi

  Master of Business Administration - MBA, Finance and Financial Management Services

  2012 — 2014

Skills

• Investments
• Sql
• Crystal Xcelsius
• Valuation
• Research
• C++
• Business Analysis
• Investment Banking
• Pipeline Analytics
• Financial Modeling
• Microsoft Word
• Business Strategy
• Financial Analysis
• C
• Equity Research
• Tableau
• Teamwork
• Team Management
• Corporate Finance
• Eviews
• Analytical Skills
• Due Diligence
• Microsoft Office
• Sales Analytics
• Spss
• Sfdc
• Financial Reporting
• Html
• Microsoft Excel
• Powerpoint
• Analysis