Loch Rose
Chief Analytics Officer at Epsilon
- Role
- Chief Analytics Officer, Epsilon at Epsilon
- Location
- Highland Park, IL, US
- LinkedIn followers
- 500 followers
About Loch Rose
Senior analytics and thought leader with broad experience building systems and teams to deliver analytics, insights, data models, machine learning, identification, and optimization for online and offline marketing.Specialties: Web site analytics and site optimization Search engine marketingCPG data reporting and analyticsDigital media analyticsDigital ROI measurementDigital campaign optimizationIdentity and identification
Experience
Chief Analytics Officer, Epsilon
Apr 2020 — Present · Chicago, IL, US
Education
Stanford University
B.S., Biological Sciences
1974 — 1977
MIT Sloan School of Management
S.M. (MBA equivalent), Marketing, Organizational Behavior
1985 — 1987
Skills
- Analytics
- Digital Media
- Sem
- Web Analytics
- Online Advertising
- Fmcg
- Database Marketing
- Consumer Insights
- Customer Insight
- SEO
- Direct Marketing
- Integrated Marketing
- Market Research
- Marketing Strategy
- Digital Marketing
- Data Analysis
- Salesforce.com
- Product Management
- Strategy
- Advertising
- Crm
- E-Commerce
- Leadership
- Product Development
- Multi-Channel Marketing
- Segmentation
- Mobile Marketing
- Competitive Analysis
- Marketing Research
- Enterprise Software
- Interactive Marketing
- Display Advertising
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