Loan Nguyen
Influencer Marketing, Scrubs @Fabletics
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WORK HISTORY
Influencer Marketing, Scrubs @Fabletics
El Segundo, CA, US
Spearheaded day-to-day earned influencer (product seeding) program operations including outreach, email communications, product seeding, order tracking, content management, and performance analysis• Identified and vetted 25+ creators daily scaling seeding program from 500 to 1,500+ healthcare creators, resulting to increase in acquisition, content volume and brand awareness month over month• Managed monthly paid partnerships campaigns ensuring brand-aligned collaborations drove consistent MoM growth while maintaining a low and stable CAC• Collaborated closely with Paid Media and Creative teams to execute paid amplification strategies (whitelisting, boosting, Spark Ads)• Established first Discord creator community channel and provided quarterly feedback loop via surveys and focus groups, increasing creator participation and improving program retention• Led first micro-influencer community event for Black History/Heart Health Month• Executed PR gifting and seeding strategies for key campaigns (e.g, Nurses Week, Match Week, holiday launches) by partnering with agencies and managing logistics• Supported large-scale brand activations including Nurses Week and the Nurse John × Fabletics Scrubs collaboration, driving organic brand visibility and increase in brand engagement • Strategically sourced and onboarded creators for affiliate programs, ShopMy & TikTok Shop, driving conversions and creator-led product discovery• Mentored intern and influencer assistant on daily seeding/gifting operation workflow• Streamlined UGC content requests for Social and Site Merch teams by partnering with strong micro creators, delivering versatile content and boosting asset efficiency• Cross-functionally partnered with Creative, Social, Paid Media, Partnerships, CRM & eCommerce to align on influencer strategies for new product launches and key campaigns
EDUCATION
Foothill College
Associate's degree, Business Administration and Management, General
San José State University
Bachelor's degree, Marketing
ABOUT LOAN NGUYEN
hi! my name is Loan (pronounced like \'lawn\')in my current role, I manage influencer gifting and paid partnerships from sourcing and briefing to reporting and optimization. i’m experienced in large-scale creator programs and performance-driven campaigns, using data and insights to drive efficient growth across paid and organic channels. i’m passionate about creating thoughtful, brand-aligned partnerships that feel genuine to creators and their audiences—turning influencer collaborations into meaningful brand communities that drive engagement, trust, and sustainable growth!outside of my career, I enjoy being active, trying out new restaurants, and traveling. some countries that I\'ve visited and love are Vietnam, South Korea, Japan and Mexico City!
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