Leah Weston

About Leah Weston

As a senior leader, I specialize in driving marketing execution excellence through a blend of best-in-class operations and data-driven decision-making. I focus on executing top-performing marketing tactics while also embracing innovative ideas and taking calculated risks. With a strong strategic mindset, I prioritize the development and growth of my team members, fostering an impactful and agile environment that adapts to the evolving needs of the business. My passion lies in building high-performing teams that achieve results while cultivating individual potential.

Experience

1. Director, Field Marketing Strategy, Insights & Operations

   Red Hat

   Oct 2021 — Present

   Lead strategy, execution, and advanced analytics for North America in addition to primary oversight of program budget. Built a team of marketing specialists to scale the execution of marketing campaigns and tactics, driving efficiency and effectiveness through continual data feedback on campaign performance and return on marketing investment.

Education

• Campbell University

  BBA, Business Administration

  2003 — 2005

• Campbell University

  MBA

  2005 — 2006

Skills

• Analysis
• Analytics
• Strategy
• Training
• Forecasting
• Strategic Planning
• Account Management
• Data Visualization
• Human Resources
• Tableau
• Business Development
• Financial Analysis
• Sales Operations
• Salesforce.com
• Budgets
• Competitive Analysis
• Recruiting
• Applicant Tracking Systems
• Crm
• Workforce Planning
• Enterprise Software
• Customer Service
• Program Management
• Leadership