Lauren Webster
Consumer marketing: driving Dining/Entertainment benefit awareness at American Express
- Role
- Sr Marketing Analyst Dining and Entertainment at American Express
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Lauren Webster
Experienced Marketing professional with a demonstrated history of working in the financial services, automotive and food and beverage industry. Skilled in Marketing Strategy, Digital Marketing, Partnership Management, Branding and Execution. Strong business background with a Masters in Integrated Marketing focused in Digital Marketing from New York University.
Experience
Sr Marketing Analyst Dining and Entertainment
Apr 2021 — Present · New York, NY, US
Manages across 8+ partners to produce a bi-weekly entertainment email, resulting in 50M+ impressions and supporting over 170 events for 2022- Increased speed to market by 58% by establishing a custom 5-week process - Collaborates across internal/external teams on an ongoing basis to plan content, ensure assets are complete and compliant, target relevant CMs, and ensure deployment steps are met within tight timelines- Delivered above benchmark CTR performance through our premium (Platinum Card) eNL- Supported cross vertical initiatives by optimizing a travel module and dedicated dining placements that resulted in 9.3 Million+ Resy impressions YTD- Spearheaded and distributed insights with a biweekly readout of entertainment analyticsSupported dining spend, growth and awareness of Resy within email and digital marketing channels
Education
Loyola University Maryland
Bachelors of Arts, Advertising/Public Relations
2007 — 2011
New York University
Masters in Integrated Marketing, Digital Marketing
2014 — 2015
Skills
- Graphic Design
- Social Media
- Social Media Marketing
- Marketing
- Marketing Strategy
- Copywriting
- Blogging
- Research
- Advertising
- Public Relations
- Photoshop
- Event Planning
- SEO
- Microsoft Office
- Project Management
- Management
- Customer Service
- Digital Marketing
- Email Marketing
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