Lauren Sieber
Category Manager Strategy & Solutions Regional Grocery at Kellanova
- Role
- Category Manager Strategy & Solutions at Kellanova
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Lauren Sieber
With a strong foundation in data analytics and category management, I bring over 9 years of experience driving growth and innovation in the consumer packaged goods (CPG) industry. I\'ve partnered with major retailers—including Kroger—to deliver actionable insights, optimize assortment, and shape strategic decisions that enhance shopper experiences and business outcomes.My expertise spans multiple data platforms and tools, enabling me to uncover trends, craft compelling narratives, and influence cross-functional teams. I thrive at the intersection of data and strategy, translating complex analytics into clear, impactful stories that drive results.
Experience
Category Manager Strategy & Solutions
Jul 2024 — Present · Cincinnati, OH, US
As a strategic leader in Category Management, I play a critical role in optimizing performance across a diverse retailer network, focused on regional grocery. I collaborate cross-functionally to execute proprietary base-building initiatives and drive forward-looking strategies that extend beyond category insights into broader consumer occasions.
Education
Ohio University
Bachelor of Science (BS), Communication and Media Studies
2011 — 2015
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