Lauren Ingram Novack

About Lauren Ingram Novack

Product leader experienced in global digital transformations. I\'m at my best operating in complex global environments and matrixed organizations. I love enabling smart people and coaching teams to do their best work, and I thrive in the chaos of positive organizational change. Over my 17+ years in the Salesforce ecosystem, I\'ve written test code, been a Salesforce product manager, done PwC advisory implementations, and run internal IT teams at PwC - including managing the world\'s largest implementation of Salesforce CRM as we took it global to every territory where PwC does business. I have a proven ability to navigate complex technical and organizational challenges, align global business and tech stakeholders, and deliver scalable solutions on time and within budget. With expertise in large-scale Salesforce implementations across Marketing, Sales, and Service, I focus on creating customer value, driving business success, and achieving measurable impact. Skilled in leading cross-functional global teams and managing large budgets, I implement innovative strategies to enhance operational efficiency, customer experience, and revenue growth.I believe in meeting others with empathy, in the power of conversation and collaboration to produce results, in making decisions based on the best information we have, now, and in the importance of reassessing and changing later as needed. I hold 2 SaaS patents, am a certified Salesforce Admin, certified SAFe agilist, and have over 17 years in the Salesforce/SaaS ecosystem. I find keeping my camera on for video calls gets the best results.

Experience

1. Agile Portfolio Operations Lead

   PwC

   Jul 2025 — Present

   Strategy + Operations! Responsible for PwC\'s Global Marketing Automation solutions & the teams running them (includes Consent management, etc). Role is focused both on keeping the operational engine turning over and on a tech/strategic view on the future; analyzing new tech, looking at cross-platform impacts, working roadmap with the business, & operating at the center of our path forward on Marketing Automation at PwC. Other areas of responsibility: Finance & Budget, resource allocation, team management, communication & collaboration with other groups (like CRM, Brand.)

Education

• Carnegie Mellon University

  Masters Degree

• Carnegie Mellon University

  Bachelor's Degree

  2001 — 2005

• Semester At Sea / ISE

  International Relations, Political Science, History

Skills

• Product Marketing
• Enterprise Software
• Business Intelligence
• Software Development
• Start-Ups
• Project Management
• Customer Relationship Management (Crm)
• Go-to-Market Strategy
• Analytics
• Business Strategy
• Troubleshooting
• Email Marketing
• Saas
• Team Leadership
• Professional Services
• Integration
• Software Documentation
• Agile Project Management
• Social Media
• Product Management
• Cloud Computing
• Agile Methodologies
• Management
• Salesforce.com
• Business Analysis
• Mobile Applications
• Sales
• Software Project Management
• Crm
• Leadership
• Windows
• Strategy
• E-Commerce
• Strategic Partnerships
• Entrepreneurship
• Paas
• Software as a Service (Saas)
• Cross-Functional Team Leadership
• User Experience
• Marketing Automation