Laura Michael
Digital Director @mediasense
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WORK HISTORY
Digital Director @mediasense
Leeds, GB
MediaSense are independent global media advisors. We build high performance media operating models and unlock value for the world’s leading brands. Engineering Value. Navigating Change. MediaSense Operates in Three Strategic Areas: MODELS / PARTNERS / ANALYTICS
EDUCATION
The University of Manchester
Master's degree, Town and Country Planning
The University of Manchester
BA Hons, History and Sociology
SKILLS
ABOUT LAURA MICHAEL
I’m a seasoned digital marketer currently in a consulting role with experience agency-side strategising and planning data-driven multi-channel marketing campaigns. My core expertise is in digital channels, but I have worked consistently on projects where a cross-channel strategic approach is required, and I have excelled. As a result of this experience, I have a deep understanding of both brand building and performance marketing in the context of the online/offline relationship.Specialties include- Strategy & planning- Account management- Pitches (managing process as a consultant and delivering presentations agency-side)- Data-driven marketing- Performance marketing- Digital marketing (all channels)- Team management- Campaign auditing- Operational model consultationQualifications include- Google Analytics certified- Google Ads certified
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