Lisa Marie Smith
- Role
- Strategic Sponsorships & Partnerships, Corp at Verizon
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lisa Marie Smith
Driving successful omni-channel acquisition, retention and engagement campaigns. With…
Experience
Strategic Sponsorships & Partnerships, Corp
Jun 2020 — Present
Create, execute and manage cross-functional, enterprise-wide acquisition marketing initiatives with strategic partners. Lead cross-functional teams comprised of Consumer Marketing, Brand Marketing, Local Marketing, Activation Marketing, Content Marketing, Business Intelligence, Enterprise Sales, Finance, PR, Corporate Responsibility, Foundation, and Legal. Develop direct to consumer go-to-market plans for key segments and/or with strategic partners driving share of market and purchase intent.
Skills
- Strategic Partnerships
- Cross-Functional Team Leadership
- Leadership
- Management
- Program Management
- Contract Negotiation
- Marketing Strategy
- Advertising
- Strategic Planning
- Vendor Management
- Social Media Marketing
- Account Management
- Strategy
- Brand Management
- Digital Marketing
- Product Management
- Media Planning
- Brand Development
- Product Marketing
- Marketing Communications
- Online Advertising
- Email Marketing
- Creative Direction
- Market Research
- Integrated Marketing
- Budgets
- Online Marketing
- Event Management
- SEO
- Marketing
- Executive Management
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