Lisa Morales Cook Freed

VP, Research Strategy @Sago

Columbus, OH, US

EMAILS

[email protected]

MOBILE NUMBERS

+16•••••••29

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WORK HISTORY

May 2023 — Present

VP, Research Strategy @Sago

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EDUCATION

N/A

Bowling Green State University

Consumer Merchandising/Retailing Management

N/A

The Ohio State University

BSBA

SKILLS

Multi-Channel MarketingIntegrated MarketingCopywritingCreative StrategyLeadershipMarketing CommunicationsMobile MarketingSocial MediaBrand ManagementMarketing StrategyMarketing ResearchBrandingConsultingCustomer InsightPublic RelationsBusiness DevelopmentB2b MarketingDigital MarketingMedia PlanningConsumer InsightsConsumer InsightOnline AdvertisingMarket ResearchCorporate BrandingStrategy DevelopmentOnline MarketingDigital StrategyManagementPositioningMarketingCompetitive AnalysisStrategic PlanningBrand ArchitectureCreative DirectionAdvertisingBrand AwarenessSocial Media MarketingStrategic CommunicationsBrand DevelopmentSegmentation

ABOUT LISA MORALES COOK FREED

Classically trained strategist guiding executives and boards worldwide to converge, commit, and succeed through sound research, data, and lateral thinking in brand strategy, organizational culture, market strategy, brand activation, human behavior, and consumer insight.Core Competencies: Opportunity definition, business analysis, interdisciplinary collaboration, market positioning, brand positioning, quantitative and qualitative research, and all related endorsements here on LinkedIn.

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