Liza Elisabeth Mullakandova Mischel
Head of Marketing at Onebeat | Smarter Inventory Management & Execution | B2B SaaS Marketing Specialist
- Role
- Head of Marketing at Onebeat
- Location
- Staten Island, NY, US
- LinkedIn followers
- 500 followers
About Liza Elisabeth Mullakandova Mischel
I’m a full-stack B2B SaaS marketer with deep experience across demand generation, marketing operations, partner and channel marketing, product marketing, content, and strategy. I’ve built scalable marketing engines that drive pipeline, improve conversion, and align tightly with sales across fast-paced startups in cybersecurity, HR tech, and AI.I spent seven years in Israel growing early-stage companies from the ground up, wearing every hat from copywriter to team lead, and building systems that actually move the needle. I’ve led new product launches, created messaging frameworks, built reporting infrastructure, and developed GTM plans that support both direct and partner-led sales.These days I’m based in NYC and still doing what I do best: creating clear, focused marketing programs that generate real business results. I work best in environments that move fast, expect clear results, and see marketing as a growth engine, not just a support function. Key Skills Team Leadership Search Engine Optimization Social Media Marketing Branding Project Management Adobe Creative Suite HubSpot Salesforce
Experience
Head of Marketing
Nov 2025 — Present · New York, NY, US
Education
Baruch College
Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General
2011 — 2015
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