Lydia Miner-Voigt

About Lydia Miner-Voigt

Experienced Marketing Director with a demonstrated history in the marketing industry…

Experience

1. Senior Director of Strategic Services

   Cohereone

   Mar 2014 — Present · San Francisco, CA, US

   Marketing Strategist | Client Partner | Direct-to-Consumer Growth ExpertWith over 15 years of agency-side experience, I’ve built lasting partnerships with a wide range of retained clients across diverse industry verticals. While I continue to manage and grow these long-term relationships, the majority of my focus is dedicated to launching emerging and digitally native brands into the print channel—guiding them through strategy, testing, and execution to scale customer acquisition and lifetime value.My expertise spans campaign planning, channel mix optimization, incrementality testing, budget forecasting, and performance analysis—bringing a data-driven, results-focused approach to every engagement. A key strength lies in integrating digital behavior signals into print strategies to maximize impact, efficiency, and return on investment.I began my career at LENSER (later acquired by Merkle), and in 2014, became one of the founding members of CohereOne, where I’ve played a central role in client strategy, testing innovation, and agency growth.

Education

• Franklin University Switzerland

  Bachelor of Arts

Skills

• Mobile Marketing
• Digital Marketing
• Newsletters
• Marketing Strategy
• Blogging
• Customer Acquisition
• Multi-Channel Marketing
• Strategy
• Marketing Communications
• Facebook
• Analytics
• Direct Marketing
• Social Media
• Email Marketing
• Advertising
• Integrated Marketing
• Database Marketing
• Marketing
• Direct Mail