Lisa Miller
SVP of Marketing | at Northern Trust | Championing Strategic Brand & Digital Marketing | Leader in Content & Community Engagement
- Role
- Senior Vice President, National Director of Marketing, Foundation & Institutional Advisors at Northern Trust
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lisa Miller
As a Senior Vice President of Marketing, I bring over two decades of expansive experience in the art and science of marketing across a spectrum of industries. My journey is defined by a strategic vision for brand cultivation and asset growth, underscored by innovative digital marketing practices. Known for developing robust marketing frameworks, I have championed initiatives that have markedly elevated brand visibility and forged a path to asset enhancement. I leverage a data-driven approach, tapping into performance metrics and digital platforms to fuel engagement and solidify brand presence. My strategies span effective content development, search engine optimization, and impactful public relations. EXPERTISE Strategic Planning & Visionary Leadership Comprehensive Brand Development Agile Digital Marketing Architecting Marketing Frameworks Prudent Budgeting & Forecasting Analytical Performance Metrics Evaluation Spearheading Strategic Marketing Initiatives Embodying Thought Leadership Crafting Impactful Content Strategies Curating Sponsorships & Partnerships Leading Public Relations Efforts Mastery in Strategic Communications
Experience
Senior Vice President, National Director of Marketing, Foundation & Institutional Advisors
Oct 2016 — Present · Los Angeles, CA, US
Invent the marketing structure for my division. Design over 60 pieces of thought leadership white papers and marketing collateral.• Develop, implement, and oversee the Strategic Plan for the Foundation & Institutional Advisors national practice.• Negotiate and manage all national sponsorships. Secure speaking opportunities for our experts.• Design all marketing collateral and website content. The website includes search engine optimization and rewriting to increase SEO results. • Create press releases for new hires, promotions, new business wins and business expansion activities.• Work closely with Corporate Public Relations to secure media opportunities.• Coordinate Webinars with our experts, often in conjunction with our centers of influence partners to broaden our reach to new audiences.
Education
University of Southern California
Bachelor of Arts - BA
University of Southern California
Master’s in Professional Writing (MPW)
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.