Lauren McNally

About Lauren McNally

Lauren is a strategic thinker, leader and effective problem solver creating and implementing impactful marketing strategies, communications and sales enablement tools to help organizations thrive.Specialties: Communications, strategic partnerships, integrated marketing strategy, B2B and B2C marketing, direct response marketing, content strategy and development, lead generation, branding, design and creative, creative direction, brand strategy, email marketing, membership models, event marketing, conference management, product development, inclusive leadership, diversity, women\'s leadership development, speaking, facilitation

Experience

1. Vice President, Marketing Communications

   American Management Association

   May 2023 — Present · New York, NY, US

   Leading Creative Services team as a full-service in-house agency across all media• Spearheading Corporate Learning Solutions B2B marketing and sales enablement to generate sales qualified leads and develop communications and high-value content to nurture leads and grow revenue• Strategizing and leading quarterly thought leadership content including research, white papers, 3rd party media and interviews, press releases, SEO and GEO web content and events to position AMA as a trusted thought leader and authority in the business and L&D community• Continue to evolve and grow AMA\'s Women\'s Leadership Center through content, membership benefits and events that enable women to thrive in business• Support marketing and sales enablement for global licensees and strategic partnerships

Education

• University of Hartford

  Bachelor of Fine Art, Visual Communication Design

  2001 — 2005

Skills

• Indesign
• Creative Strategy
• Marketing Communications
• Quarkxpress
• Adobe Creative Suite
• Banners
• Adobe Acrobat
• Online Advertising
• Typography
• Headline Writing
• Visual Communication
• Newsletters
• User Interface Design
• Concept Development
• Graphics
• Outdoor Advertising
• Flash
• Eblasts
• Creative Direction
• Direct Mail
• Branding
• Team Leadership
• Advertising
• Social Media Marketing
• Vendor Management
• Email Marketing
• Interaction Design
• Image Editing
• User Experience
• Brand Development
• Collateral
• Layout
• Corporate Branding
• Corporate Identity
• Brochures
• Marketing
• Graphic Design
• Web Design
• Creative Services
• Logo Design