Lori McKellar

About Lori McKellar

I\'ve led successful product positioning and messaging development, global product launches and marketing campaigns for hybrid and SaaS B2B software companies, increasing brand awareness and revenue. My experience spans from single product early startups to fast growing scale-ups to large global enterprises.I am experienced in marketing AI, analytics and automation to help clients uncover insights, streamline processes, and simplify the complexities of compliance, risk management and cyber security. My strength is in understanding market and buyer needs, messaging and positioning and aligning stakeholders to drive growth initiatives. I\'ve also contributed to strategic initiatives including corporate rebranding, securing venture capital, and executing mergers and acquisitions.As a strategic thinker with a tactical bent, an eye for details and strong communication skills, I excel at leading teams, working collaboratively, managing multiple priorities, and distilling complex information into clear messages and go-to-market strategies that drive company growth in dynamic markets.MARKETING SKILLS: Go-to-market (GTM) Strategy · Buyer Personas · Buyers’ Journey · Competitive Intelligence · Analyst Relations · Messaging & Positioning · Content Strategy · Sales Enablement · Product Launches · Demand Generation · Customer Marketing · Channel / Partner Marketing INTERPERSONAL SKILLS: Leadership · Cross-functional leadership · Influence and Alignment · Collaboration · Communication · Teamwork · Problem Solving · Mentorship and Coaching · Organization · Project Management

Experience

1. Head of Product Marketing

   Compyl

   May 2024 — Present

   Setting the foundation to grow and scale the product marketing function within a fast growing SaaS company. Founded by CISOs & InfoSec experts, Compyl provides a simpler and integrated way to manage risk and security.

Education

• University of Rhode Island - College of Business

  BS, Marketing

• Bentley University - McCallum Graduate School of Business

  MBA, Marketing

• MIT Sloan School of Management

  Executive Education Program, Artificial Intelligence: Implications for Business Strategy

  2020

Skills

• Demand Generation
• Sales Process
• Solution Selling
• Direct Sales
• Product Launch
• Enterprise Software
• Go-to-Market Strategy
• Marketing
• Strategy
• Messaging
• Product Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Sales Enablement
• Lead Generation
• Enterprise Content Management