Lori Koch

About Lori Koch

With over a decade of experience in technology, Lori has become an expert in delivering…

Experience

1. Director of Field, Partner and Digital Marketing

   Comport Consulting

   Jan 2017 — Present

   Established and implemented a new demand generation strategy encompassing email tactics, content, digital marketing and successful appointment setting. • Increased overall marketing pipeline contribution by 84% year over year. • Brought marketing’s net new logo contribution to above 1/3 of the net new logos per year. • Refined email strategy for comport creating a customer and prospect plan for each quarter. • Created a virtual experience for clients during the pandemic. Created and implemented a national digital marketing strategy. • Built a new website for the organization with SEO tactics and customer experience top of mind for visitors. • Increased organic traffic to our website by 161% year over year. • Increased applicable keyword ranking by 61% year over year, including a 36% increase for keywords on page 1 of the SERP’s and movement for Comport from page 12 to page 1. • Created all content housed within the resources section of the website which is currently one of the most popular pages of the site, second only to the homepage. • Maintained and managed all social media pages and SEM strategies, significantly increasing our presence.

Skills

• Copywriting
• Social Media
• Sem
• B2b
• Strategy
• Trade Shows
• Online Advertising
• Email Marketing
• Search Engine Marketing (Sem)
• SEO Copywriting
• Event Management
• Marketing Communications
• Direct Marketing
• Cloud Computing
• Event Planning
• Marketing Strategy
• SEO
• Demand Generation
• Digital Marketing
• Social Media Marketing
• Business-to-Business (B2b)
• Product Marketing
• Marketing
• Corporate Events
• Sales
• Vendor Relationships