Lisa Materazzo
Global Chief Marketing Officer @Ford Motor Company
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WORK HISTORY
Global Chief Marketing Officer @Ford Motor Company
Dearborn, MI, US
EDUCATION
Binghamton University School of Management
MBA, Marketing
Binghamton University School of Management
BS, Marketing & Finance
SKILLS
ABOUT LISA MATERAZZO
Results-oriented marketing strategist with over 20 years of combined client and agency experience in the automotive industry. Formulated Scion’s youth marketing strategy and oversaw the execution of print, TV, radio and digital advertising as well as engagement marketing and media planning. Led Toyota department responsible for corporate strategy to grow Toyota, Lexus and Scion brands based on consumer and competitive insights. Current Corporate Manager of Media Strategy and Digital Engagement at Toyota. Specialties: Marketing Communications, Digital Marketing, Brand Development, Strategic Planning, Market & Consumer Insights, Account Management
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