Luigi Mastria

President & CEO - Digital Advertising Alliance

Role: President & CEO at Digital Advertising Alliance
Location: Berkeley Heights, NJ, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

Experience

President & CEO
Digital Advertising Alliance
Jan 2021 — Present

Education

Rutgers University
MA, Public Policy
1992 — 1993
New Jersey City University
BA, Political Science
1988 — 1990

Skills

Cissp
Sem
Online Advertising
Data Privacy
Mobile Marketing
Digital Marketing
Management
Cipp
Awareness
Email Marketing
Television
Ethics
Governance
Integrated Marketing
New Media
Data Security
Public Affairs
Direct Marketing
Association Management
Analytics
Public Relations
Media Relations
Lead Generation
Digital Media
Privacy Policies
Security
Digital Strategy
Privacy
Advertising
Public Policy
Privacy Law
Strategic Partnerships
Strategic Communications

Contact information

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Work email
•••••@digitaladvertisingalliance.org
Personal email
•••••@•••••.com
Direct dial
+19•••••••13

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Current company

Digital Advertising Alliance

Advertising Services · 16 employees · Founded 2009 · New Providence, New Jersey, United States

About the Digital Advertising Alliance The Digital Advertising Alliance (DAA) is an independent not-for-profit organization which establishes and enforces responsible privacy practices for relevant digital advertising, while giving consumers information and control over the types of digital advertising they receive. The DAA runs the YourAdChoices and mobile AppChoices programs. The DAA also runs the PoliticalAds program, which is designed to increase transparency and accountability around digital express advocacy ads. Underlying the DAA’s efforts are the DAA Self-Regulatory Principles, including updates to address changing technologies and business models around multi-site, mobile, and cross-device data. Compliance with the DAA Principles is independently enforced for all companies in digital advertising by Better Business Bureaus-National Programs and Association of National Advertisers (ANA). The DAA is managed by a consortium of the leading national advertising and marketing trade groups, including the 4A’s; American Advertising Federation; ANA; Interactive Advertising Bureau; and Network Advertising Initiative; with the advice of the

digitaladvertisingalliance.org

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Experience

President & CEO

Education

Rutgers University

New Jersey City University

Skills

Find verified contacts for anyone on LinkedIn