Linda Alicea
Director, Integrated Media at Pfizer
- Role
- Director, Integrated Media Strategy, Migraine Portfolio at Pfizer
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Linda Alicea
Innovative, award winning communications strategist with expertise in surprise and delight, thought leadership and brand success. Career history of developing creative media solutions and business goal achievement. Recognized for strong skills in innovative and creative ideation, relationship building, communication, new ways of thinking for brands and creating team cohesion. Unique ability to integrate efforts across different disciplines. Special interests: pop culture, performing arts, and charitable works.Volunteers with the following associations: Arts and Business Council, cityArts and idealist.org Specialties: Creative and Innovative, Strategic Vision,Problem Solver,Superb Negotiator, RFP Development, Relationship Building,Executive Presentations, Competitive/Consumer Insights, Team Building & Leadership, Branded Entertainment, Out of Home Media, Online/Social Media, Pop Culture, Trend Spotting
Experience
Director, Integrated Media Strategy, Migraine Portfolio
Aug 2024 — Present · New York, NY, US
Education
Baruch College
BBA, Marketing, English Literature
Skills
- Advertising
- Online Advertising
- Direct Marketing
- Social Media
- Rfp
- Media Buying
- Executive Presentations
- Interactive Advertising
- Enthusiasm
- Creativity
- Crm
- Media Strategy
- Comscore
- Advertising Sales
- Customer Insight
- Digital Media
- Outdoor Advertising
- Interactive Marketing
- Analysis
- Media Planning
- Branded Entertainment
- Sem
- Digital Strategy
- Mobile Advertising
- Mobile Marketing
- Television
- Creative Strategy
- Creative Direction
- Online Marketing
- Mobile Devices
- Trend Analysis
- Strategic Communications
- Pop Culture
- Digital Marketing
- Email Marketing
- Direct Response
- Integrated Marketing
- New Media
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