Lisa Mahan

About Lisa Mahan

Lisa Mahan is a business analysis, communications and marketing professional with extensive experience in medical device business intelligence, digital and traditional marketing in the medical device arena. Her employment history includes positions as a marketing research and competitive intelligence analyst, sales administration manager, and e-Marketing manager. Lisa is results-focused and an innovative problem solver who is adept at managing resources and establishing priorities to exceed ambitious business goals. As digital marketing manager for one of the largest orthopaedic implant manufacturers, Lisa established strategy for corporate and patient-focused web initiatives to meet overall company marketing goals. Lisa worked closely with agency partners managing the implementation of strategic digital marketing tactics through web site content, eCRM programs, and digital advertising. These strategies resulted in an average increase of visits to the company websites of over 56%. Her efforts have been recognized in the industry with awards for excellence in corporate and healthcare websites by organizations such as iNova and Medical Marketing and Media.

Experience

1. Vice President, Product Development & IT at Smarttrak by Biomedgps, Llc

   SmartTRAK

   Jan 2021 — Present

   Provide leadership and strategic guidance and oversee the development of SmartTRAK\'s Business Intelligence platform.

Education

• Purdue University Fort Wayne

  BS, Education

Skills

• Strategic Planning
• Strategic Communications
• Sem
• Medical Devices
• Global Marketing
• Strategy
• Market Research
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications
• Orthopedics
• Start-Ups
• Team Building
• Management
• Creative Direction
• Product Marketing
• Program Management
• Product Launch
• Marketing
• Marketing Research
• Orthopedic
• Leadership
• Digital Marketing
• Online Advertising