Lauren MacLeod
Marketing/Product/Digital Executive
- Role
- Head of Marketing, Veterinary Software at IDEXX
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Lauren MacLeod
I have spent much of the last 20+ years building and running businesses with founders, investors, corporations, and early-stage management teams. My primary roles have been in leadership roles in marketing, product management, and general management, with particular emphasis on digital initiatives. As part of multiple early stage companies and creation of internal innovation groups, I have worn virtually every hat at one point or another. Currently leading product marketing, growth, and content for IDEXX’s software division. Specialties: New product & business development; marketing, digital innovation; product development; product management; communications; product marketing; community engagement; business plan creation and execution; strategic development; writing; program development; general management.
Experience
Head of Marketing, Veterinary Software
Jan 2021 — Present · Miami-Fort Lauderdale, FL, US
Education
University of Virginia
B.A., History
University of Virginia Darden School of Business
MBA, Strategy, entrepreneurship, general management
2001 — 2003
Skills
- Team Management
- Product Management
- Management
- Product Development
- Marketing Strategy
- Strategic Partnerships
- Program Management
- Business Strategy
- E-Commerce
- Marketing
- Product Marketing
- Entrepreneurship
- Start-Ups
- Business Development
- Digital Marketing
- SEO
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