Lloyd Thomas
Head of Creative Studio @Phoenix
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WORK HISTORY
Head of Creative Studio @Phoenix
Toronto, ON, CA
Joined as the first full-time creative and built the studio from the ground up. Midway through, the scope expanded with the launch of a second brand — Raven — taken to market while the studio was already running at full capacity.· Built and lead a multidisciplinary creative team of 10 across design, video, motion, and copy — with a focus on creating an environment where people are trusted to do their best work· Led the creative launch of Raven alongside the existing Phoenix brand — two distinct audiences, two tones of voice, one team· Directed Phoenix\'s first in-house CTV campaign from concept through to final cut· Conceived and produced Raven\'s first OOH campaign· Built out in-house video and photography studios for both brands· Integrated AI tooling into the studio workflow to expand creative capacity· At peak, the team delivered 1,800+ assets per quarter across paid, social, digital, and organic channels
EDUCATION
Eastern Illinois University
Media Production, Communication and Media Studies
University of South Wales
Bachelor of Arts (B.A.), Media Production
ABOUT LLOYD THOMAS
Over thirteen years in creative — from camera operator to studio lead, from football clubs to health brands from large brands to start ups. Storytelling has always been the constant. Most recently I\'ve led creative across two health brands simultaneously — Phoenix and Raven. Two distinct audiences, two tones of voice, one studio. Across CTV, OOH, paid social, digital, and organic, I\'m responsible for the strategy, the output, and the people producing it. I care equally about what the work looks like and how it performs. The best creative earns attention and drives results — instinct and data aren\'t opposites, and I\'ve spent long enough working across both to know how to use them together. I also believe the best work comes from teams that feel genuinely trusted. I run studios where people are encouraged to take creative risks, have fun, and do the best work of their careers. Outside the day job I shoot photography under the name Filminister — minimal, cinematic, intentional.
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