Lloyd Lim
Director of Product Management - Mobile @PubMatic
Signup · Get unlimited contacts
WORK HISTORY
Director of Product Management - Mobile @PubMatic
PubMatic is a digital advertising technology company for premium content creators. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses.• Formulate and execute product strategy and roadmap for PubMatic\'s mobile SDK (iOS and Android) and mobile app monetization.• Grew mobile SDK business from zero to $55M+ annual revenue business• Worked with the machine learning engineering team to develop a bid guidance feature for buy-side platforms, enabling optimal pricing through advanced predictive models. This resulted in monetization improvement by 15%- 25%.• Using Data.iku, explored opportunities to transition from a traditional statistical model to a deep learning approach for the dynamic floor feature. This involved analyzing data and model performance to identify improvements in setting optimal auction floors, with the goal of maximizing publisher revenue by dynamically adjusting the floor prices in real-time.• Manage a product manager, providing strategic guidance, coaching, and mentorship to support their professional growth and ensure alignment with overall product strategy.
EDUCATION
University of Nebraska-Lincoln
BS, Mechanical Engineering
University of California, Berkeley
Masters, Mechanical Engineering
Yonsei University
Materials Engineering
SKILLS
ABOUT LLOYD LIM
SummaryProduct Management Leader with a proven track record of driving innovation and delivering revenue growth through AI and machine learning solutions, particularly in the advertising technology space. With extensive experience leading cross-functional teams, I excel in identifying business challenges, formulating strategic solutions, and translating technical capabilities into impactful product strategies that optimize monetization and deliver business impact. Skilled at collaborating with engineering teams to build advanced features like machine learning-based bid guidance model and dynamic floor pricing, resulting in measurable improvements in revenue. My expertise spans AI / Machine Learning, business strategy, product management, user experience, and mentorship of product & UX teams.Key achievements include growing a mobile SDK business from zero to $55M+ in annual revenue, leading the successful launch of mobile video ad exchanges, and pioneering the integration of deep learning techniques to enhance dynamic auction pricing. Passionate about leveraging AI technologies to create scalable, impactful solutions, I bring a unique combination of technical knowledge, product vision, and leadership acumen.Specialty & SkillsMachine Learning, Artificial Intelligence / AI, Product Management, User Experience, User Interface Design, Mobile Applications, Mobile Devices, Web Applications, Usability Testing, Product Marketing, Cross-functional Team Leadership, E-commerce, Usability, Mobile App Monetization, User Funnel Optimization, AB Testing, Multivariate Testing, Mobile SDKs (Software Development Kit), iOS, Objective-C, Android / Java, Ad Tech, Ad Server, Ad Exchange, Open RTB (Real-Time Bidding), Big Data, Real Time Analytics, Mobile Video Ads, VAST / VPAID / MRAID / OM SDK, Ad Viewability Measurement, Ad Fraud Detection & Prevention, Agile Methodologies
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.