Lloyd Hummel

Role
EVP Global Commercial Strategy at Virgin Music Group
Location
Los Angeles, CA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Lloyd Hummel

I lead global physical product sales and multi-format catalog strategy for the new Virgin…

Experience

  1. EVP Global Commercial Strategy

    Virgin Music Group

    Sep 2020 — Present

    Ingrooves and Virgin Music Group became one company in October 2023. Commercial Strategy is both sides of the marketplace: the commercial marketing for our distributed labels and artists, and the optimization of their overall experience with Ingrooves. Leader of global digital & physical commerce, label management, artist & label marketing and catalog strategy initiatives and teams. Helped expand global label management and commerce teams as Ingrooves grew from 7 to 25…

Skills

  • Digital Strategy
  • Online Advertising
  • Business Development
  • Online Marketing
  • Multi-Channel Retail
  • Radio
  • Music
  • Retail
  • Forecasting
  • Digital Marketing
  • Strategic Partnerships
  • Social Media Marketing
  • Media & Entertainment
  • Account Management
  • A&R
  • Inventory Management
  • Event Planning
  • Music Industry
  • Digital Media
  • Entertainment
  • Publicity
  • Marketing
  • National Account Sales
  • Business Strategy
  • Record Labels
  • Program Management
  • Merchandising
  • Management
  • Distribution
  • National Accounts
  • Sales Process
  • Team Leadership
  • Business Process Improvement
  • Marketing Strategy
  • Event Management
  • Music Licensing
  • Digital Distribution
  • New Business Development
  • Content Strategy
  • Social Networking

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Lloyd Hummel — EVP Global Commercial Strategy at Virgin Music Group in Los Angeles, CA, US | Unifers