Lloyd W.

About Lloyd W.

I work at the intersection of music, media, and intellectual property, leading complex licensing negotiations and guiding rights holders through high-stakes creative and commercial decisions. Over the past decade, I’ve managed rights for global brands, major studios, production companies, and agencies, helping them navigate music, likeness, content, and talent approvals across advertising, film, television, streaming, and digital.Alongside my work in licensing, I serve as Executive Director of the Marvin P. Gaye Jr. Company, representing the heirs of Marvin Gaye in all matters involving name, likeness, music, merchandising, and legacy projects. I manage negotiations with labels, publishers, producers, and brand partners, ensuring every opportunity reflects both the creative integrity and long-term vision of the estate.Across both roles, my focus is constant: support creators, rights holders, and partners with clear communication, thoughtful negotiation, and a steady hand in environments where timing, accuracy, and trust matter.If you’d like help navigating rights or building a project around iconic music or talent, I’m always open to a conversation.

Experience

1. Director of Clearance & Licensing

   Catch Release

   Oct 2020 — Present · Los Angeles, CA, US

Education

• Texas A&M University

  Business Administration and Management, General

  1986 — 1987

Skills

• Digital Media
• Strategic Partnerships
• Account Management
• Music
• Event Management
• Television
• Integrated Marketing
• New Media
• Google Docs
• Production
• Strategy
• Negotiation
• Advertising
• Brand Management
• Content Strategy
• Marketing Strategy
• Microsoft Office
• Social Media
• Licensing
• Music Publishing
• Music Industry
• Music Production
• Management
• Creative Direction
• Music Licensing
• Social Media Marketing
• Marketing
• Brand Development
• Talent Management
• Music Law
• Film
• Entertainment
• Broadcast
• Leadership
• Record Labels
• Digital Marketing
• Microsoft Excel
• Talent Negotiation