Lloyd Boston

About Lloyd Boston

Oprah has called Boston a \"Style Maker\". He currently has his own collection of…

Experience

1. Creator Designer Lb70 by Lloyd Boston

   HSN

   Aug 2024 — Present · US

   Creator / Designer, LB70 by LLOYD BOSTON—exclusively for HSN. A womenswear collection all about comfort, color, and cool. Chief Creative and on-air designer/national host for a collection of womenswear sold into HSN’s 100 million homes and $3.6 billion business. Conceived, developed business pitch/strategy for, andcreated the aesthetic vision/voice of the LB70 brand. Guide and inspire the creative talent from design and manufacturing to social media andpublicity. Partner with cross-functional licensing partners to develop big ideas, product stories and innovative marketing programs to engagecustomers and position LB70 as a leading brand for HSN—while also identifying additional retail partner and product category grownopportunities. Own the creative expression and ideation across all channels with a strong digital first orientation and understanding of how todevelop meaningful creative content and commercial success. Lead creative excellence across every customer touch point, from digital mediaand HSN video content, to packaging and promotions. The original expression of the Lloyd Boston brand, Perfectly Styled, was conceived andcreated exclusively for QVC in 2019, further developed and debuted in 2021.

Education

• Rutgers University

  Bachelor of Fine Arts (BFA), Fine/Studio Arts, General

  1990 — 1994

Skills

• Social Media
• Public Relations
• Wardrobe
• Blogging
• Fashion
• Creative Direction
• Graphics
• Art Direction
• Photography
• Brand Development
• Apparel
• Creative Writing
• Graphic Design
• Fashion Writing
• Mac
• Public Speaking
• Illustrator
• Fashion Shows
• Event Management
• Social Networking
• Social Media Marketing
• Art
• Fashion Design
• Styling
• Event Planning
• Advertising
• Television
• Books