Lindsay Listanski

About Lindsay Listanski

As National Vice President of Marketing at Coldwell Banker Realty, I lead one of the largest marketing organizations in residential real estate, with over 150 professionals across 32 major U.S. markets. My team drives over agent touchpoints annually and oversees all marketing-led efforts, aligning brand strategy, technology, and human connection to fuel growth, retention, and recruiting.My 15+ year career has spanned both company-owned and franchise operations, including a global marketing leadership role on the franchise side. This breadth of experience has given me a dual perspective: deep expertise in real estate and the ability to translate marketing innovation across diverse markets and business models.I thrive in complex transformation. I am most effective when guiding large organizations through periods of disruption, scaling cross-functional teams, and creating measurable business outcomes. A case in point is NextAvailableAppointment.com, a first-to-market platform that cut appointment scheduling from up to a week down to as little as two hours, with a 98% resolution rate. This initiative boosted satisfaction, deepened brand loyalty, and strengthened recruiting.I also oversee an AI vertical within marketing, where a prototype service model I launched is now being scaled enterprise-wide across our parent company. This initiative is a case study in how AI can reimagine service delivery, create new levels of efficiency, and position marketing as both an innovation driver and a business accelerator. In addition, I serve as an Artificial Intelligence workstream lead at the enterprise level, guiding field engagement strategies that shape how AI is adopted and leveraged across the organization.I am a frequent speaker at national events on marketing transformation, innovation, and leadership. My passion for inclusive growth is reflected in my leadership of Coldwell Banker’s Inclusive Ownership Program, my role as Executive Chair of What Moves Her, and my work as founder of Anywhere’s Next Gen employee resource group.My work has been recognized by PR Daily and Ragan’s Top Women in Marketing, NJ BIZ 40 Under 40, and HousingWire’s Top Tech Trendsetters. What I value most is building resilient, high-performing teams that thrive in change and deliver impact at scale.Outside of work, I am a proud mom of three boys and bring the same energy and heart to family life that I bring to leadership.

Experience

1. National Vice President, Marketing

   Coldwell Banker

   Dec 2021 — Present

   I lead Coldwell Banker Realty\'s national marketing team of 150+ professionals supporting agents across 32 U.S. markets. My team delivers agent touchpoints annually and drives company growth through recruiting, retention, and market share expansion. The department spans five verticals: field marketing, social media, AI, deployment, and strategy (including recruiting).My Role includes:Partnering with metro presidents to design and execute local growth strategies that strengthen brand engagement, recruiting pipelines and improved retention.Aligning marketing with enterprise priorities by collaborating with leaders in sales, finance, product, PR, HR, and operations.Translating national brand campaigns into localized programs across traditional and digital platforms, maximizing adoption and impact.Leading marketing’s AI vertical, scaling a prototype service model across Anywhere Real Estate and serving as enterprise AI workstream lead for field engagement.Architecting a marketing tech stack with PowerBI and Microsoft apps, reducing consultation scheduling from days to hours and improving service quality.Signature initiatives-NextAvailableAppointment.com, which cut agent appointment scheduling from up to a week to as little as two hours with a 98% resolution rate-TheMarketingCatalog.com, a digital platform showcasing our full value proposition for retention and recruiting with an average engagement of 10 minutes per visit- Monthly National Social Media Masterminds, drawing agents per month for training, networking, and live Q&A with my team.

Education

• Marywood University

  BA, Marketing

Skills

• Social Media Development
• Digital Marketing
• Email Marketing
• Community Management
• Social Networking
• Brand Awareness
• Social Media Measurement
• Social Media Marketing
• Corporate Websites
• Digital Media
• SEO
• Public Speaking
• Public Relations
• Copywriting
• Online Communications
• Marketing
• Content Strategy
• Marketing Strategy
• Advertising
• Website Copy
• Website Development
• Wordpress
• Social Media Monitoring
• Strategy
• E-Commerce
• Search Engine Optimization (SEO)
• SEO Copywriting
• Management
• Online Branding
• Youtube
• Social Media
• Pay Per Click (Ppc)
• Google Analytics
• Website Management
• Leadership
• B2b
• Twitter
• Writing
• Email Design
• Newsletters