Laura Lebleu
Storyteller, editorial director, and all-around creative chameleon
- Role
- Creative Director and Senior Managing Editor at ServiceNow
- Location
- Nevada City, CA, US
- LinkedIn followers
- 500 followers
About Laura Lebleu
Award-winning editorial leader, content creator, and creative director with 20+ years experience available for wordsmithing and other shenanigans. Leadership experience encompasses both in-house and agency teams. Select agency accounts include Digitas, EuroRSCG, MediaCom, Initiative, Universal McCann, and Acxiom. Brands I\'ve created for include Apple, Microsoft, Maybelline, Symantec, HP, Louis Vuitton, Bayer, Hasbro, Dow Corning, and Western Union.Here\'s me in a (metaphorical) nutshell:• Brimming with concepts—from quirky to conservative—but always based in brand and strategy• Creator of compelling content strategies that reflect the full reader journey, from awareness to acquisition• Ego-free management style with a knack for inspiring creativity and pushing boundaries• Devoted to the details of grammar, but will break rules to suit the story • Knows when to tell a great narrative and when to just get to the point alreadyExpertise includes thought leadership writing and editing, demand-gen content creation, brand development, copywriting, team management, content strategy, cross-organization collaboration, and the ability to remember nearly any song lyric from the 1980s.
Experience
Creative Director and Senior Managing Editor
Jan 2023 — Present
Education
Harvard University
Master of Arts - MA, Creative Writing and Literature
New York University
Certificate, Advertising Copywriting
New Mexico State University
BA, Theatre, Minor in Creative Writing
New York University
Certificate, Advertising
Skills
- Content Strategy
- Social Media
- Online Advertising
- Copy Editing
- Marketing
- Integrated Marketing
- Creative Direction
- Social Media Marketing
- Management
- Writing
- Digital Marketing
- Blogging
- Marketing Communications
- Strategic Communications
- Broadcast
- Strategy
- Interactive Advertising
- Content Management
- Direct Marketing
- Marketing Copy
- Video
- Crm
- Art Direction
- Digital Strategy
- Distributed Team Management
- Brochures
- Content Writing
- Creative Development
- Creative Writing
- Digital Media
- Logo Design
- Email Marketing
- Editing
- Advertising
- Copywriting
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