Laris Kreslins
Regional Marketing Manager (Md, Nj, Ny) @Green Thumb Industries (GTI)
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WORK HISTORY
Regional Marketing Manager (Md, Nj, Ny) @Green Thumb Industries (GTI)
PA, US
As a pivotal member of the team, I\'m dedicated to propelling our growth in the NY/NJ/MD region by orchestrating innovative trade and retail marketing strategies.Key Responsibilities:•Team Leadership: Lead and manage a dynamic team of local trade and retail marketing professionals, driving regional marketing priorities and solutions.• Program Execution: Oversee the execution of diverse marketing programs, adapting physical, digital, and experiential assets for Green Thumb\'s brand portfolio.• Budget Oversight: Own and manage local marketing budgets, ensuring effective allocation and measuring return on investment.• Strategic Insights: Monitor the local competitive landscape, staying ahead of market trends, and ensuring our strategies remain market-leading.• Process Improvement: Develop and refine processes to streamline marketing program development across the central trade marketing team.
EDUCATION
Drexel University
Bachelor of Science (BS), History
Temple University
BA, History
SKILLS
ABOUT LARIS KRESLINS
A courageous creative problem solver with over thirteen years of experience in project…
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