Laris Kreslins

About Laris Kreslins

A courageous creative problem solver with over thirteen years of experience in project…

Experience

1. Regional Marketing Manager (Md, Nj, Ny)

   Green Thumb Industries (GTI)

   Nov 2023 — Present · PA, US

   As a pivotal member of the team, I\'m dedicated to propelling our growth in the NY/NJ/MD region by orchestrating innovative trade and retail marketing strategies.Key Responsibilities:•Team Leadership: Lead and manage a dynamic team of local trade and retail marketing professionals, driving regional marketing priorities and solutions.• Program Execution: Oversee the execution of diverse marketing programs, adapting physical, digital, and experiential assets for Green Thumb\'s brand portfolio.• Budget Oversight: Own and manage local marketing budgets, ensuring effective allocation and measuring return on investment.• Strategic Insights: Monitor the local competitive landscape, staying ahead of market trends, and ensuring our strategies remain market-leading.• Process Improvement: Develop and refine processes to streamline marketing program development across the central trade marketing team.

Education

• Drexel University

  Bachelor of Science (BS), History

  1993 — 1995

• Temple University

  BA, History

  1995 — 1997

Skills

• Newsletters
• Interviews
• Project Planning
• Publishing
• Event Planning
• Nonprofits
• Sponsorship
• Online Advertising
• Interactive Advertising
• Networking
• Wordpress
• Management
• Content Strategy
• Marketing Strategy
• Editing
• Microsoft Office
• Sales
• Magazines
• Publications
• Event Management
• Access
• Adobe Creative Suite
• Blogging
• Analytics
• Public Relations
• Internal Communications
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Project Management
• Marketing
• Budgets
• Direct Mail
• Public Speaking
• Documentaries
• Social Networking
• Time Management
• Non-Profits
• Social Media
• Digital Marketing